PPC advertising
I set up and manage search ads in Google Ads and Sklik. The ad leads to a page where the visitor can write or call. I adjust campaigns based on what the account shows.
What is included
- Campaign structure in Google Ads or Sklik
- Ad copy
- A link to the page that should turn a visit into an enquiry
- Ongoing management: copy edits and pausing ad groups that do not bring enquiries
- Enquiry measurement where the website allows it
How the work proceeds
Consultation
What should be advertised, and which page the click should open.
Proposal
Campaign structure and copy for approval.
Launch
I start the campaign after it is approved in the ads account.
Management
I adjust copy and ad groups based on the data in the account.
Common questions
What is PPC?
Advertising where you pay per click. The ad appears in search or on another network depending on how the campaign is set up.
Which systems do you use?
Google Ads and Sklik.
Does PPC fit with SEO?
They are two different things. PPC brings visits after the campaign starts. SEO works on unpaid results and takes longer. They can run side by side.
Do I need a new website?
I need a page the ad can open. It can be the site you already have. If that page is unclear or missing, we adjust the site first.
Other services
From the blog
A page first, then the campaign
Tell me what you want to advertise. We will go through it in a consultation.
No-obligation consultation